If you've ever dreamed of visiting a place so surreal it looks like it was pulled from a painting, then Las Coloradas in Yucatán should be at the very top of your travel list. With its striking pink waters, endless white salt landscapes, and skies that blend into the horizon, this destination has been named by many travelers as the most beautiful salt flats in the world—and it’s easy to see why.
Las Coloradas is a small coastal community located on the northern coast of the Yucatán Peninsula. Its greatest treasure is its natural salt flats, a place where industry and beauty go hand in hand in the most unique way. The intense pink color of its waters is due to the high concentration of salt, combined with the presence of microorganisms like Dunaliella salina, which produce reddish pigments. The result: a natural spectacle that will take your breath away.
While it has gained popularity on social media for its dreamlike appearance, Las Coloradas is much more than a pretty postcard. Salt has been traditionally produced here for over a century, and the process is a fundamental part of local life. Seeing the salt mountains, ponds in various shades, and sky reflections is like stepping into a parallel universe.
The natural environment of Las Coloradas is not only beautiful, it’s also incredibly healthy. The large number of migratory birds that visit the region each year—such as flamingos, herons, terns, and many others—are key bioindicators. Their continued presence is proof of a well-preserved ecosystem and a salt operation that respects the environment.
This isn’t just a natural wonder—this is the number one sea salt in Mexico, known for its outstanding purity and the care behind its production. These salt flats are also the home of SalSol, a Mexican brand committed to sustainable practices, innovation, and deep respect for the land that gives it life.
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